FOR UK HOME IMPROVEMENT BUSINESS OWNERS

Are You Making This £660K Sales Mistake?

Most home improvement businesses lose deals without even realising why. This short assessment reveals the moment sales go wrong—and how to regain control starting today.

Takes around 2 minutesYour answers stay private

43+years in direct sales

4,500+deals closed

100%home improvement focus

Paul BroomeHome Improvement Sales Coach

THE £660K EXAMPLE5 missed £11K jobs × 12 monthsIllustrative revenue leakage—not a promise of results.

REAL RESULTS. REAL CLIENTS. REAL SALES WINS.

Don’t take our word for it—see the results for yourself.

Real lessons and outcomes from home improvement sales conversations.

CLIENT RESULT

My Recent Client Closed £140k In 17 Days.

Brandon has officially morphed into a sales machine. After just 6 hours of coaching, he’s hitting targets that most business owners struggle to reach in a year.

This is what makes Paul different

43 years of experience: From personal struggle to 60–75% close rates.
No theory: Just conversation psychology, control frameworks and ongoing accountability.
Fast implementation: As Brandon showed, you don’t need months. You need the right framework.

If you’re a home improvement business owner ready for real coaching and proven results, let’s talk.

CLIENT RESULT

From £22k/Month To £90k In Just 3 Weeks.

Ben was doing okay, but he was hitting a ceiling. He was stuck in the “standard” sales process—the one where you lose control of the conversation and wait for the customer to decide.

Then he implemented the Conversation Control™ System

The result: He didn’t just improve; he exploded. £90,000 in revenue in only 21 days.
The difference: Eliminating the hidden triggers that kill closes and mastering price anchoring.

Stop losing 4–7 jobs a month. Start controlling the outcome.

CLIENT RESULT

Price Is Never An Objection Where True Value Is Present.

If your customers are comparing you to “cheap” competitors, it’s because you haven’t made your value tangible, measurable and verifiable. In this video, Paul explains why the biggest players don’t struggle with price—and why you shouldn’t either.

The 7-Step Process ensures you never defend your price again

Control the conversation: Shift the focus from “how much” to “how well.”
Turn statements into questions: Make them the one justifying why they need the solution today.
Track and improve: Build permanent mastery that sticks.

“What can’t speak, can’t lie.” Follow the framework, and the numbers will follow you.